Hepatitis Foundation

The Hepatitis Foundation approached Paradigm after seeing some of our health promotion work, and asked us to help brand a new Hepatitis B programme. Clearly, Hepatitis is not on everyone’s wish list, and we certainly did not want to go down the medical route – so designed a soft watercolour-like palette that is distinctive, attractive, and consistent yet flexible enough to work across a wide range of media. Budgets for health promotion work are always tight, and we have considerable experience in delivering good work in tight timeframes with limited budgets.